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Setting sun and M shaped like a wave - natural and free flowing
Line weight change that creates an organic, hand drawn effect
Connected embelshments on the font - carrying the free flowing nature and style of the client
Even structured font for the tagline to contrast with the high weight contrast and fluidity of the main font
Dropped K foot that stretches into the tagline to create a flow from line to line
Heavy line ending to give the wave/M the asthetic of a personal signature
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